個人信用 公司的專業能力 過去的業績 強調並建立關係我想談談這每一項，並提出聖經對每一項的原則。那兩位研究者發現建立「個人信用」的兩個重要因素：表達你個人的能力並你對這事業的委身。投資人和潛在客戶想知道你是否有能力把那工作做好，以及當有困難時（困難總是會發生），你委身的程度。
本文版權為正直資源中心（Integrity Resource Center, Inc.）所有。本文獲得授權改編自「瑞克．博克思的正直時刻Integrity Moments with Rich Boxx」。這系列的文章是以一個基督徒的觀點評論職場的正直議題。想要更多了解正直資源中心或想要收到電子文件的「瑞克每天的正直時刻Rick”s daily Integrity Moments」系列文章，請上網www.integrityresource.org
思想 / 討論題目
當你想要評估你要合作之公司或機構的信用時，你會考慮什麼特質？ 那兩位教授認為發展企業信用的四個策略中，你認為哪一項最重要？為什麼？ 對於你的信用－－不論是你個人或公司－－你是否努力傳達出你的能力和你願意委身的程度？若是，你用什麼方式傳達？你認為以什麼方式開始會更有效？ 透過與別人的關係你可以如何提高你們公司的信用？有人建議你也可用屬靈的信心－－你與上帝的關係－－去提高你公司的信用。你同意嗎？為什麼？註：若你有聖經且想要看有關此主題的其他經文，請看：
KEYS FOR BUILDING, MAINTAINING CREDIBILITY
By: Rick Boxx
Two professors recently studied entrepreneurial ventures to determine the best strategies for developing and maintaining trust with outsiders. A Wall Street Journal article summarized their research into four categories:
Personal Credibility The Company’s Professionalism The Track Record, and Emphasizing and Building TiesI would like to look briefly at each of these and suggest a biblical principle that undergirds it. The researchers discovered two critical factors in building “personal credibility”: communicating your personal capabilities and conveying your commitment to the business. Investors and potential customers want to know if you have the skill to get the job done, along with the strength of commitment when times get difficult, as they always do.
King Solomon taught in Ecclesiastes 10:10, "If the ax is dull and its edge unsharpened, more strength is needed, but skill will bring success." If you want business associates to trust you, make sure they understand the extent of your skills and the depth of your commitment. Keep your ax sharpened, and be prepared to persevere.
The second of the four factors the two professors identified as being critical for organizational credibility was the “company’s professionalism.” Your surroundings and attention to detail say much about your business. In observing thousands of businesses, I have seen a correlation between an orderly facility and how well the organization is managed. If you do well with what you have, you are more likely to be blessed later with more.
In His parable of the talents, Jesus taught the principle of wise stewardship: "Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things." Paying attention to details does not cost much more, but pays substantial dividends (Matthew 25:21).
The third element for organizational credibility, according to the professors” research, is the company”s "track record." Many young organizations struggle in getting customers or investors to give them an opportunity until they can point to significant accomplishments. Looking for victories in the organization”s area of expertise and communicating those successes are critical to building long-term credibility.
One of the best ways to do this is building a file of testimonials and communicating them on your website or in person. Proverbs 27:2 teaches, "Let another praise you, and not your own mouth; someone else, and not your own lips." To enhance your reputation, ask customers for testimonies and use them to convey your capabilities.
The last of the four critical focal points for building an organization’s credibility is "emphasizing and building ties." You can enhance the reputation of your organization through the credibility of others. Years ago I built a relationship with an organization that has referred thousands to us. Our reputation was enhanced because these callers were referred by a trusted source.
Moses asked God in Exodus 33:16, "How will anyone know that you are pleased with me and with your people unless you go with us? What else will distinguish me and your people from all the other people on the face of the earth?" God’s reputation is the best, but relationships with other trustworthy partners also have great value.
Copyright 2010, Integrity Resource Center, Inc. Adapted with permission from "Integrity Moments with Rick Boxx," a commentary on issues of integrity in the workplace from a Christian perspective. To learn more about Integrity Resource Center or to sign up for Rick”s daily Integrity Moments, visit www.integrityresource.org.
When you think about evaluating the credibility of companies or organizations that you work with, what qualities come to mind? Do any of the four strategies identified by the professors for developing credibility seem to stand out to you in particular as being most important? If so, which one – and why? In terms of your credibility – whether as an individual or in terms of your company overall – do you consciously strive to communicate your capabilities and the level of your commitment? If so, in what ways? Can you think of any ways that you could begin doing this more effectively? How do you think your credibility can be enhanced through your relationships with others? It is suggested that spiritual faith – one”s relationship with God – can be a part of this. Do you agree? Why or why not? NOTE: If you have a Bible and would like to read more about this subject, consider the following passages:
Proverbs 10:9, 11:3, 15:33, 20:14, 29:4; Philippians 2:28-30; 1 Timothy 3:1-10; 3 John 12