為什麼我們可以信任有史以來最佳的商業書籍──WHY WE CAN TRUST THE BEST BUSINESS BOOK EVER
在我寫的書《企業巔峰: 給今日職場從箴言而來永恆的智慧》，我提出了聖經是有史以來最佳商業書籍的觀點。自從它第一次出版到現在已經過了許多年日，但我今天比以往任何時候都更加堅信這一點。我確信，如果每個企業、專業人士以及組織都學習並應用聖經中的原則，那麼成功幾乎是肯定的。
最近，我偶然發現了「商業改進局 Better Business Bureau」(簡稱BBB)， 採用的八項「值得信任的標準」。BBB是一個私人的非營利組織，100 多年來一直致力於強化市場信任的使命，當我發現這些原則，都有著強有力的聖經觀點支持時，也就不足為奇了。以下是這八項標準，以及肯定它們的經文：
一、建立信任。在市場上建立並保持良好的聲譽。「美名勝過大財；恩寵強如金銀。」（箴言 22章1節）。
二、誠實地做廣告。遵守公認的廣告和銷售的標準。「以虛謊而得的食物，人覺甘甜；但後來，他的口必充滿塵沙。」（箴言20章17節）。
三、說實話。誠實地呈現產品和服務，包括清楚和充分地披露所有實質性條款。「說謊言的嘴為耶和華所憎惡；行事誠實的，為他所喜悅。」（箴言 12章22節）。
四、保持透明。公開確定企業的性質、位置和所有權，並清楚地披露所有會影響客戶購買決定的政策、保證和流程。「怨恨人的，用嘴粉飾，心裏卻藏著詭詐；他用甜言蜜語，你不可信他，因為他心中有七樣可憎惡的。」（箴言 26章24-25節）。
五、信守承諾。遵守所有書面協議和口頭陳述。「你們的話，是，就說是；不是，就說不是；若再多說，就是出於那惡者（或譯：就是從惡裏出來的）。」（馬太福音 5章37節）
六、迅速反應。快速、專業、真誠地解決市場糾紛。「所以，你在祭壇上獻禮物的時候，若想起弟兄向你懷怨，就把禮物留在壇前，先去同弟兄和好，然後來獻禮物。」（馬太福音 5章23-24節）。
七、保護隱私。保護所收集的任何數據，避免錯誤的處理和舞弊…尊重消費者在使用他們的訊息方面的偏好。「你與鄰舍爭訟，要與他一人辯論，不可洩漏人的密事，恐怕聽見的人罵你，你的臭名就難以脫離。」（箴言25章9-10節）。
八、體現誠信。以誠信對待所有商業作為、市場交易和承諾，並明確披露影響消費者購買決定的所有政策、保證和流程。「正直人的純正必引導自己；奸詐人的乖僻必毀滅自己。」（箴言11章3節）。
© 2021. Robert J. Tamasy 是企業巔峰: 給今日職場從箴言而來永恆的智慧 一書的作者。也與導師之的作者David A. Stoddard 合著Tufting Legacies。編輯多本著作包括Mike Landry. Bob的書: 透過苦難成長。Mike Landry. Bob的網站為www.bobtamasy-readywriterink.com
備註：如果你手上有聖經想閱讀更多內容，請考慮以下經文：
箴言 10章9節
10:9 行正直路的，步步安穩；走彎曲道的，必致敗露。
箴言11章1節
11:1 詭詐的天平為耶和華所憎惡；公平的法碼為他所喜悅。
箴言12章17節
12:17 說出真話的，顯明公義；作假見證的，顯出詭詐。
箴言13章6節
13:6 行為正直的，有公義保守；犯罪的，被邪惡傾覆。
箴言16章11節
16:11 公道的天平和秤都屬耶和華；囊中一切法碼都為他所定。
箴言20章14、19、25節
20:14 買物的說：不好，不好；及至買去，他便自誇。
20:19 往來傳舌的，洩漏密事；大張嘴的，不可與他結交。
20:25 人冒失說，這是聖物，許願之後才查問，就是自陷網羅。
箴言21章6節
21:6 用詭詐之舌求財的，就是自己取死；所得之財乃是吹來吹去的浮雲。
箴言24章26節
24:26 應對正直的，猶如與人親嘴。
雅各書 3章13-18節
3:13 你們中間誰是有智慧有見識的呢？他就當在智慧的溫柔上顯出他的善行來。
3:14 你們心裏若懷著苦毒的嫉妒和紛爭，就不可自誇，也不可說謊話抵擋真道。
3:15 這樣的智慧不是從上頭來的，乃是屬地的，屬情慾的，屬鬼魔的。
3:16 在何處有嫉妒、紛爭，就在何處有擾亂和各樣的壞事。
3:17 惟獨從上頭來的智慧，先是清潔，後是和平，溫良柔順，滿有憐憫，多結善果，沒有偏見，沒有假冒。
3:18 並且使人和平的，是用和平所栽種的義果。
反省與問題討論
- 你讀過最佳的商業書籍是什麼？讀的時候有什麼印象？你是否想過聖經是一本「商業書籍」？請解釋你的看法。
- 商業改進局(BBB)提出的八項「值得信任的標準」中的哪一項對你來說最重要？有沒有你認為可以或應該被剔除的？或可以再加上哪些原則？
- 你認為有多少企業以及在其中工作的人能夠成功地活出這些標準？或其他類似的道德準則呢？
- 總體而言，你認為現今市場上的誠實、正直和其他形式的道德行為是在增加或是減少呢？為什麼你認為如此？
WHY WE CAN TRUST THE BEST BUSINESS BOOK EVER
By Robert J. Tamasy
In my book, Business at Its Best: Timeless Wisdom from Proverbs for Today’s Workplace, I offer the view that the Bible is the best business book ever written. Years have passed since it was first published, but I am more convinced of that today than ever. I feel certain that if every business and professional person and every organization studied and applied principles from the Bible, success would be virtually assured.
Recently I came across eight “Standards of Trust” adopted by the Better Business Bureau (BBB), a private, non-profit organization that for more than 100 years has been devoted to the mission of advancing marketplace trust. It is not surprising to find these principles all have strong biblical support. Here are the “standards,” along with passages that affirm them:
Build Trust. Establish and maintain a positive track record in the marketplace. “A good name is more desirable than great riches; to be esteemed is better than silver or gold” (Proverbs 22:1).
Advertise Honestly. Adhere to established standards of advertising and selling. “Food gained by fraud tastes sweet to a man, but he ends up with a mouth full of gravel” (Proverbs 20:17).
Tell the Truth. Honestly represent products and services, including clear and adequate disclosure of all material terms. “The Lord detests lying lips, but He delights in men who are truthful” (Proverbs 12:22).
Be Transparent. Openly identify the nature, location and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy. “A malicious man disguises himself with his lips, but in his heart, he harbors deceit. Though his speech is charming, do not believe him, for seven abominations fill his heart” (Proverbs 26:24-25).
Honor Promises. Abide by all written agreements and verbal representations. “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one” (Matthew 5:37).
Be Responsive. Address marketplace disputes quickly, professionally, and in good faith. “Therefore, if you are offering your gift at the altar and there remember that your brother has something against you.… First go and be reconciled to your brother; then come and offer your gift” (Matthew 5:23).
Safeguard Privacy. Protect any data collected against mishandling and fraud…respect the preferences of consumers regarding the use of their information. “If you argue your case with a neighbor, do not betray another man’s confidence, or he who hears it may shame you and you will never lose your bad reputation” (Proverbs 25:9-10).
Embody Integrity. Approach all business dealings, marketplace transactions and commitments with integrity and clearly disclose all policies, guarantees and procedures that bear on a consumer’s decision to buy. “The integrity of the upright guides them, but the unfaithful are destroyed by their duplicity” (Proverbs 11:3).
© 2021. Robert J. Tamasy has written Marketplace Ambassadors: CBMC’s Continuing Legacy of Evangelism and Discipleship; Business at Its Best: Timeless Wisdom from Proverbs for Today’s Workplace; Pursuing Life With a Shepherd’s Heart, coauthored with Ken Johnson; andThe Heart of Mentoring, coauthored with David A. Stoddard. Bob’s biweekly blog is: www.bobtamasy.blogspot.com.
Reflection/Discussion Questions
- What is the best business book you have ever read? What impressed you as you read it? Have you ever considered the Bible to be a “business book”? Why or why not?
- Which of the eight “Standards of Trust” presented by the Better Business Bureau seems most significant to you? Are there any that you think could or should be eliminated? What might be principles that could be added?
- How well do you think many businesses – and the people who work in them – succeed in living up to these standards, or other ethical guidelines similar to them?
- Do you think, overall, that honesty, integrity and other forms of ethical behavior in today’s marketplace are on the increase – or on the wane? Why do you think this is the case?
NOTE: If you have a Bible and would like to read more, consider the following passages:
Proverbs 10:9, 11:1, 12:17, 13:6, 16:11, 20:14,19,25, 21:6, 24:26; James 3:13-18
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